The La Crosse Police Department is teaming up with Dairy Queen to reward good behavior.
As part of the new safety initiative, police officers will hand out coupons for a free DQ Treat (small ice cream cone) to kids they see doing things like wearing a bike helmet, or crossing the street at a crosswalk.
The coupons can be redeemed at the Mormon Coulee Road Dairy Queen.
La Crosse police say the initiative is a great way for officers to reward kids for good behavior and make a personal and positive connection with kids in the community. "Hoping that the kids being rewarded for their safe behavior will continue this as a lifelong safety habit, also it is a great way for officers to have a positive influence and interaction with the kids," said Officer Lisa Barrix.
The coupons are for kids under 18.
Police hope the positive interaction will lead to a safer La Crosse for not only kids, but for the community as a whole.