The Wisconsin Department of Tourism gave a total of $49,000 in grants to the Sparta Area Chamber of Commerce and the La Crosse Area Convention and Visitors Bureau.
The Joint Effort Marketing (JEM) grants will help the two organizations promote two upcoming events, according to the Department of Tourism.
The Sparta Area Chamber of Commerce has received a $34,000 JEM grant to promote the new Cycle Driftless Destinations project, which hopes to bring more motorcyclists to the area. Seven communities are working together to promote the Cylce Driftless Destination project, including Sparta, La Crosse, Black River Falls, Hillsboro, Tomah, Onalaska, and Trempealeau.
The partners have created a map that shows five interconnected routes that circle the back roads of Western Wisconsin. The Wisconsin Department of Tourism said the partners will use the JEM grant money to market the project locally and in several Midwest cities.
The La Crosse Area Chamber of Commerce received a $15,000 grant to promote the Mississippi River Rumble II, a BASSMASTER Elite Series Fishing Tournament . The event brought about 15,000 people to the La Crosse area in 2012, the first year the city hosted the tournament. The Wisconsin Department of Transportation says event organizers expect to bring in about 2,400 people from outside the La Crosse area.
“Both of these projects showcase the outstanding opportunities of the Driftless area, from world-class fishing to beautiful winding roads,” Tourism Secretary Stephanie Klett said. “We’re thrilled to support both of these initiatives, which will create positive economic impacts in all the communities and raise the profile of the whole area.”